Want to know what kind of post can appeal your audience best? Want to know the optimal time to post on Facebook? Data gives you all the answers. By using Facebook insights wisely, you can gather useful information about your audience. When you export your report from Facebook page and dive into it, you will find the best way to manage your page. You can choose to export either page report or post report. If you need to compare the engagement for different post, add related columns together in excel and do calculation. Then, sort your posts by number of engagement and categorize them, you will see which contents perform better. From the report, you can also view what type of posts is liked most by your audience, text, image or video.
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