Social Media Marketing has now almost overtaken traditional marketing for B2B business, especially for those start-up business. Among diverse social media platforms, Facebook has been proved to be the main traffic source for B2B websites. When you post something for your brand on Facebook, it is exposed to the whole world. Everyone knows how to use Facebook, but not everyone knows how to use Facebook to promote business. If used wisely, Facebook can be your most powerful social media marketing tool to drive traffic and revenue. People engage easily when they are emotionally affected. We all know that sweet images, stories, and news about cats, dogs and babies are usually popular on Facebook. How can B2B marketers utilize this effect to gain engagement? How to relate your business to popular contents?
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